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Target Collaboration Network (TCN) - Panel Introduction Session 1

Virtual session, reviewing key consumer & shopper measures and their corresponding Unify templates.

Description

***DUE TO STAY AT HOME RESTRICTIONS, THIS CLASS WILL BE HELD VIRTUALLY.  THE CLASS WILL BE HELD OVER TWO DAYS, EACH DAY CONSISTING OF A HALF-DAY SESSION.***  In this session participants are introduced to the Panel (CSIA) measure set, which will allow users to look at customer shopping behavior based on scan-panel data.  In addition to measures training, attendees will learn which templates to use in order to answer key consumer and shopper questions.  Example outputs are Decomp Trees, Leakage trees and Cross Purchase reports.  This is an interactive course, please bring your laptop, a mouse and a charger.    

Prerequisites

Target Collaboration Network 101

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